Etsy: Registry

Role

Product design lead

Engineering support

Research support

Stakeholder management

Goals

Define a roadmap and deliver a MVP

Develop a vision for Etsy Registry longer term

Drive growth and adoption via third party sites

Impact

$4M+ in GMS to date

1,474 new registries created in the first day

4.4M registry visits in the past year

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Overview

Within one quarter, the my squad launched a brand new version of the Etsy registry product, globally.

We believed that there was an opportunity to create more awareness for Etsy and its unique inventory by allowing buyers to create gift registries for weddings (and other life events).

Building on the existing registry product, we wanted to invest one quarter in bringing the product back to life to see what value can be derived from allowing buyers to register for gifts on Etsy.